BIRLESIM_2021_ANNUAL REPORT

BİRLEŞİM MÜHENDİSLİK 2021 ANNUAL REPORT 20 INTRODUCTION Pursuing Growth While Maintaining Market Share Among the markets strategically targeted by Birleşim Mühendislik, one of the most important is that of state and private healthcare investments, which have been increasing substantially for a decade. About half of the Birleşim Mühendislik reference projects that have been completed to date are hospitals and the company aims to further expand its market share in this business line by constantly adding to its technical know- how. After hospitals, the area in which the company has the most experience is that of high-rise buildings. It is foreseen that population growth and the limited supply of land in big cities will go on nourishing demand for such construction. Given the company’s track record and the competencies of its staff in this business line, Birleşim Mühendislik can be expected to hold onto its share of this market. Shopping mall investments are in decline. In order to minimize the impact of this downward trend on its business volume, the company plans to carry out market research looking for renovation projects involving malls whose economic life is about to run out and then submit attractive project proposals for those that are suitable. It is foreseen that tourism-industry investments that were put off because of the pandemic will resume and pick up in 2022. The company’s aim is to maintain its existing market share in this business line. Pursuing Growth in Industrial Projects Having set itself the goal of taking part in healthcare, electronics manufacturing, and defense industry projects because these are the ones in which the demand for electromechanical installation is the greatest, an organizational structure has been specially tasked with tracking and acting upon such investment opportunities. Foremost among the company’s targets are pharmaceutical plant production and storage areas, as these are the ones for which a variety of levels of hygiene are required. The extensive experience in coping with the demands of hygiene which the company has acquired through its substantial involvement in hospital projects will similarly be useful in the specialized systems and applications demanded by the pharmaceutical industry. OUR STRATEGY Our core strategy is to achieve sustainable and profitable growth and development and to increase the value of our group. For this purpose: • We are making organizational changes wherever needed in order to increase our operational presence and effectiveness throughout the value chain • We are developing infrastructure to make certain that our companies’ longstanding ability to simultaneously and successfully undertake and complete many different, large-scale projects on schedule is sustainable and ready for whatever digitalization may bring in the future • In response to the increasing pace and frequency of change in our sector, we have begun exploring ways to pursue inorganic growth in industrial plant installation and renewable energy generation projects • We have developed and put into effect a four-axis growth strategy for acting upon in line with our strategic objectives.